Big Ben Line is Good-Looking and Inexpensive

October 30, 2007

Ben Wallace made an appearance at the Steve & Barry’s store at Randhurst Shopping Center in Mount Prospect, Illinois earlier this week. Wallace was in town to debut his new shoes – the Big Ben – along with his apparel line. There was a huge showing at the store; fans gathered and waited in line for hours to get Wallace’s autograph. Wallace dorned a Big Ben T-shirt from his new line, along with a headband with a “BB” logo. The Chicago Bulls superstar planted himself at a table with his two young children and signed autographs for the fans who came to purchase items from his new line – including T-shirts, shoes, wristbands and hoodies.

The great thing about Ben Wallace’s new clothing line is that no single item costs more than $14.98, keeping it affordable for any Bulls fan who looks up to the basketball star. The Big Ben high tops have the “BB” logo and retail at $14.98. They come in four color schemes, including black, red and black, black and white and white and red. Wallace helped design the shoe which he will wear in the Bulls first regular season game against the Knicks this Wednesday. The shoes are far less expensive than other custom basketball kicks by high profile players. Howard Schacter, who manages the Big Ben line for Steve & Barry’s, says that even though they are cheaper, the quality is the same as shoes that retail at hundreds of dollars more. “The reason for this is that the brand isn’t spending money on major expenses like advertising. The shoe is only sold at Steve & Barry’s. We save millions on PR and pass the savings onto consumers.” Sounds like a good deal for any Wallace fan, and the added plus? You can see Wallace sporting the shoes himself when you watch the Bulls take the court.

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