Chicago Bulls center Ben Wallace is releasing a new collection of Big Ben Wallace athletic shoes and there’s something about these shoes that really distinguishes them from similar player-modeled shoes made by Nike, Adidas and Reebok – price. The Big Ben Wallace athletic sneakers are set to only cost a fourth of the price of the similar basketball shoes out on the market. Wallace definitely has faith in the sneaker line that is being released in his name, according to press notes he has said of the shoes, “I played in these shoes last year in the playoffs and had a pretty good playoff run.” Having his own sneakers is a dream come true for Wallace who always dreamed of “one day, walking by a playground and telling the kids, ‘My game is better than yours because I got on my Ben Wallaces.’”
Wallace teamed up with Steve & Barry’s, a national specialty retailer who sells officially licensed sportswear at discount prices. Steve & Barry’s teamed up with New York Knicks guard Stephon Marbury last year to introduce the Starbury II, a high-performance basketball shoe that only costs $14.98. Wallace decided to join the “Starbury Movement” when creating his shoes. The movement is intended to kick the trend of selling expensive athletic shoes to poor kids through celebrity marketing. Wallace wanted to provide an affordable but cool alternative to youngsters who might feel pressure to fit in, but not have the funding to buy the expensive shoes. Many more celebrities are hoping on the “Starbury” train – including Sarah Jessica Parker and Venus Williams. There’s no question that Wallace’s shoes are going to be a hit – and this Bulls’ star has shown that he hasn’t let stardom go to his head.
Come see Wallace tear up the court in his sneakers when you get your Chicago Bulls tickets at StubHub.com.